Amazon & BookBub Follower Promotion FAQ

Here are some common questions authors ask about our Amazon / BookBub follower promotions. You can  view our current schedule of Amazon & BookBub follower promotions here.

Q: Why do I want to increase my Amazon & BookBub followers?

A: Good question! Here are a few reasons:

  1. Your Amazon & BookBub Followers receive email alerts whenever you have a new book for sale.
  2. BookBub also sends New Deal alerts to Followers when you feature a book on their site, helping to increase the success of your promotions.
  3. The more notifications readers receive about your books, the more likely you are to stay top-of-mind and generate sales!

Q: What kind of results should I expect from an Amazon / BookBub follower promotion?

A: Results can vary, but most authors report at least 100-200 new BookBub Followers, with some seeing as many as 500 or more! We've even had cases of authors generating 1,000+ new Followers over the course of a promotion.

While Amazon doesn’t provide Follower data, readers have been keen to connect there, such that we estimate Amazon results to be roughly the same, if not slightly better, based on the data we have available.

Q: Will this directly increase my sales?

A: While we cannot guarantee sales, some authors have reported a direct increase in sales. The primary goal of the promotion is to help authors grow their followers on Amazon and BookBub, and build a fanbase that will be notified of their future new releases and deals by those sites.

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